Move from event organizer to event architect
A professional event marketing and event management program that gives you a complete system for managing the entire event lifecycle—from strategy to measurable results.
Top 100 Agencies & Event Organizers
Gold · The Best Fair 2024
Gold · People's Choice Event 2024
Silver · Brand Experience 2025
Top 100 Most Influential People 2024
Top 50 Most Influential in Asia 2024Do You Recognize Yourself?
For Event Projects
How a Career Develops
in the Event Industry
From coordinating individual tasks to architecting event systems: roles, responsibilities and professional growth benchmarks.
Ranges are market benchmarks and vary by experience, employment format, project scale and market.
6 Sessions. The Complete Event Design Cycle
Marketing creates the promise—why people should attend. Design turns that promise into a physical and emotional experience—what they will feel. Operations brings it to life—how everything works in practice. Experience design connects the event promise with operational delivery. This is where communication becomes what participants see, feel and remember.
What Changes in Your Work After the Program
Six sessions are complete, but the real result is how you now approach any event—a conference, exhibition, corporate launch or festival. You guide it through the full cycle, from purpose and promise to experience architecture and controlled execution, then close it with a professional report.
You become equally fluent in marketing and operations because you study both modules as one integrated system. Your decisions are grounded in data and structure as well as professional judgment—and the people you work with can see the difference.
You become a professional who can explain the logic behind decisions, manage the full event lifecycle and take responsibility for outcomes through systems, tools and data.
Speakerbook
For every session, you receive a 25–40-page speakerbook with theory, models, tools, assignments, case analyses and a professional glossary. It serves as both your course workbook and a reference for future projects.
What Graduates Say
Choose Your Plan
| Option | Standard | Premium | Mentorship |
|---|---|---|---|
| Access to 6 live sessions | |||
| 27 tools + speakerbooks | |||
| Certificate of completion | |||
| Event project | — | One shared practice project | Your own live project |
| Review of 6 assignments with feedback by module | — | ||
| 1:1 career consultation | — | ||
| Expert Day—2 hours dedicated to your event | — | — |
FAQ
Anyone who organizes or plans events professionally: event managers, marketers, PR and HR professionals, and entrepreneurs with an event function. Graduates represent 14+ professions, including journalism, accounting and data engineering.
Yes. The greatest transformation often happens for participants who arrive without an established system.
Yes. If you have 5+ years of experience, discuss your expectations with us in advance.
The EMBOK methodology, 27 practical tools and a direct teaching style grounded in real cases—including failures.
Yes. You will use 27 worksheets and complete assignments based on a real or practice project.
Yes. The program draws on 30 years of the instructor's experience and 620+ delivered events.
The Event Management Body of Knowledge: 5 domains × 5 phases × 33 processes, an international professional framework.
24 academic hours—six four-hour sessions—plus 2–5 hours for each assignment.
Currently Armenian. Cohorts in other languages may be offered when there is sufficient demand.
It depends on your plan. Standard includes group discussions during sessions. Premium and Mentorship include a personal, block-by-block review of every assignment.
Yes. A certificate of completion is issued to everyone who attends all six sessions and submits the assignments required by their plan.
Sessions are live only and are not recorded. A missed session cannot be made up.
Yes. Installments are available, excluding the early-booking discount, which applies only to full payment by September 30.
Online information is fragmented. Here, you get a synthesized EMBOK-based system applied to one project from start to finish.
Honestly, there is not yet precise data on financial ROI. What we do have are direct signals of application: tools participants implemented in live projects during the course.
20 Seats per Cohort—Maximum
Each cohort is limited to 20 participants. This format creates room to discuss real projects, answer questions and provide personal feedback to Premium and Mentorship participants.
Build your own event operating system—from strategic objective and communication to delivery, risk management and measurable outcomes.
Choose Your Plan →